Privacy Policy

Last updated: 12 August 2026

Smash Pixel respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, contact us, enquire about our services, become a client or otherwise interact with Smash Pixel.

Who We Are

Smash Pixel is a marketing agency providing services including client acquisition, websites and landing pages, search engine optimisation (SEO), paid advertising, social media marketing, content marketing, AI video, email marketing, outbound lead generation and marketing automation.

For the purposes of UK data protection law, the data controller is:

Trading as: Smash Pixel
Website: smashpixel.online
Email: [email protected]

If you have any questions about this Privacy Policy or how we use your personal information, please contact us using the details above.

Information We Collect

The personal information we collect depends on how you interact with us.

It may include:

Information you provide directly

When you contact us, complete a form, book a call, request information or become a client, we may collect:

  • Your name

  • Business name

  • Job title

  • Email address

  • Telephone number

  • Website address

  • Information about your business

  • Information about your marketing requirements

  • Information you provide in messages, forms or calls

  • Billing and transaction information

  • Any other information you choose to provide to us

Information collected automatically

When you visit our website, we and the technology providers we use may collect certain technical information, such as:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Pages visited

  • Referring website or source

  • Approximate location

  • Date and time of visits

  • Website interactions

  • Cookie and similar technology identifiers

The exact information collected depends on the technologies and cookies operating on our website.

Information obtained from other sources

Where appropriate and lawful, we may obtain business contact information from publicly available sources, professional networking platforms, business directories, data providers or other legitimate sources.

This may include:

  • Name

  • Job title

  • Company

  • Business email address

  • Business telephone number

  • Company website

  • Publicly available professional information

We may use this information for B2B prospecting and business development where permitted by applicable law.

How We Use Your Information

We may use personal information to:

  • Respond to enquiries

  • Arrange calls and meetings

  • Provide quotations and proposals

  • Provide our services

  • Manage client relationships

  • Communicate about projects

  • Process and maintain transaction records

  • Operate and improve our website

  • Analyse website performance

  • Understand how visitors interact with our website

  • Improve our services

  • Manage our sales pipeline and CRM

  • Send service-related communications

  • Send marketing communications where permitted

  • Conduct B2B business development and prospecting where permitted

  • Prevent fraud, misuse and security incidents

  • Establish, exercise or defend legal claims

  • Comply with legal and regulatory obligations

We will not use personal information for purposes that are incompatible with the purposes for which it was collected unless permitted or required by law.

Our Lawful Bases for Processing

Under UK data protection law, we must have a lawful basis for processing personal information.

Depending on the circumstances, we may rely on the following lawful bases:

Contract

We may process personal information where it is necessary to take steps at your request before entering into a contract or to perform a contract with you.

For example, this may apply when preparing a proposal, onboarding a client or delivering services.

Legitimate Interests

We may process personal information where it is necessary for our legitimate business interests and those interests are not overridden by your rights and interests.

Our legitimate interests may include:

  • Operating and developing our business

  • Responding to business enquiries

  • Managing client relationships

  • Improving our services

  • Measuring website performance

  • Maintaining the security of our systems

  • Marketing our services to relevant business contacts

  • Identifying and contacting businesses that may reasonably be interested in our services

Where we rely on legitimate interests, we consider the nature of the information, the context in which it is used, what you may reasonably expect and the potential impact on you.

Consent

Where required, we may rely on your consent.

For example, this may apply to certain marketing communications or non-essential cookies and tracking technologies.

Where processing is based on consent, you may withdraw your consent at any time.

Legal Obligation

We may process personal information where necessary to comply with legal or regulatory obligations that apply to us.

Marketing Communications

We may use your information to tell you about Smash Pixel services that we believe may be relevant to you where permitted by law.

Where consent is required, we will obtain it before sending marketing communications.

Where applicable, we may also contact relevant business contacts where we have identified an appropriate lawful basis for doing so.

You can opt out of marketing communications at any time by:

  • Clicking the unsubscribe link in a marketing email;

  • Replying and asking us not to contact you; or

  • Contacting us at [email protected]

Opting out of marketing communications will not prevent us from sending necessary communications relating to an existing contract, project, transaction or enquiry.

B2B Outreach

As part of our own business development activities, Smash Pixel may identify businesses that we believe could reasonably benefit from our services.

We may use relevant professional or business contact information obtained from sources such as:

  • Company websites

  • Public business directories

  • Professional networking platforms

  • Publicly available professional information

  • Business data providers

Where personal information is involved, we will only process it where we have identified an appropriate lawful basis and will provide appropriate privacy information as required.

You have the right to object to the use of your personal information for direct marketing.

If you do not want to receive outreach from Smash Pixel, contact [email protected]  or use the opt-out method included in our communication.

Cookies and Tracking Technologies

Our website may use cookies and similar technologies to:

  • Make the website function correctly

  • Remember preferences

  • Understand website usage

  • Measure website performance

  • Analyse traffic

  • Measure marketing campaigns

  • Support advertising and remarketing

Some cookies are necessary for the operation of the website.

Where required by law, non-essential cookies and tracking technologies will not be used until you have provided the appropriate consent.

You can manage your preferences through our cookie consent tool where available.

For more information, please see our Cookie Policy.

Analytics and Advertising

We may use third-party analytics and advertising technologies to understand website performance and measure or improve our marketing.

Depending on the technologies currently installed on our website, these may include services provided by platforms such as:

  • Google

  • Meta

  • LinkedIn

  • Microsoft

  • Other analytics, advertising or marketing technology providers

These providers may process information about your device, browser and interactions with our website.

The technologies actually used by Smash Pixel should be reflected in our cookie consent system and Cookie Policy.

Who We Share Personal Information With

We do not sell your personal information.

We may share information with trusted third parties where reasonably necessary to operate our business or provide our services.

These may include:

  • Website hosting providers

  • Cloud storage providers

  • Email providers

  • CRM providers

  • Analytics providers

  • Advertising platforms

  • Scheduling and booking providers

  • Payment processors

  • Accounting providers

  • Automation platforms

  • Marketing technology providers

  • Contractors and service providers working on our behalf

  • Professional advisers such as accountants, solicitors or insurers

We may also disclose personal information where required by law or where reasonably necessary to protect our rights, property, systems, clients or others.

Where third parties process personal information on our behalf, we take appropriate steps to ensure that suitable data protection arrangements are in place where required.

International Transfers

Some of the technology and service providers we use may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer complies with applicable data protection law.

Depending on the destination and provider, these safeguards may include applicable adequacy regulations or approved contractual safeguards.

You can contact us if you would like further information about safeguards relevant to your personal information.

How Long We Keep Personal Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including satisfying legal, accounting, contractual and reporting requirements.

Retention periods may vary depending on:

  • The type of information

  • Why we collected it

  • Whether we have an ongoing relationship with you

  • Legal or regulatory requirements

  • Whether the information may be required to establish or defend legal claims

When personal information is no longer required, we will delete, anonymise or securely dispose of it where appropriate.

How We Protect Your Information

We take reasonable technical and organisational measures designed to protect personal information against:

  • Unauthorised access

  • Accidental loss

  • Misuse

  • Alteration

  • Disclosure

  • Destruction

However, no internet-based service or electronic storage system can be guaranteed to be completely secure.

Your Data Protection Rights

Depending on the circumstances and applicable law, you may have rights relating to your personal information, including the right to:

  • Request access to your personal information

  • Request correction of inaccurate or incomplete information

  • Request deletion of your personal information

  • Request restriction of processing

  • Object to certain processing

  • Request transfer of certain information

  • Withdraw consent where processing relies on consent

Some rights depend on the circumstances and lawful basis being used and are not absolute.

Your right to object to direct marketing

You have the right to object to the processing of your personal information for direct marketing purposes.

If you object, we will stop using your personal information for that purpose.

To exercise your rights, contact:

[email protected]

We may need to verify your identity before responding to certain requests.

Complaints

If you have concerns about how we use your personal information, please contact us first so that we can try to resolve the issue.

You also have the right to raise a concern with the UK data protection regulator, the Information Commissioner’s Office (ICO).

Information Commissioner’s Office
Website: ico.org.uk

Third-Party Websites

Our website may contain links to websites, platforms or services operated by third parties.

We are not responsible for the privacy practices of third-party websites.

We recommend reviewing their privacy policies before providing personal information.

Children’s Privacy

Our services are intended for businesses and are not directed towards children.

We do not knowingly seek to collect personal information from children through our website or marketing activities.

If you believe that a child has provided personal information to us, please contact us.

Automated Decision-Making and AI

Smash Pixel may use artificial intelligence and automation tools to support activities such as research, content production, marketing operations, administrative tasks and service delivery.

We do not currently intend to make solely automated decisions about website visitors or prospective clients that produce legal or similarly significant effects.

Where personal information is processed using third-party AI or automation services, we will take reasonable steps to use those services appropriately and in accordance with applicable data protection requirements.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

  • Our services

  • Our website

  • The technologies we use

  • Our business practices

  • Applicable laws and regulations

The latest version will be published on this page and the “Last updated” date will be revised accordingly.

We recommend reviewing this Privacy Policy periodically.

Contact Us

If you have questions about this Privacy Policy, want to exercise a data protection right or want us to stop sending marketing communications, please contact:

Smash Pixel
Email: [email protected]
Address: unit 2, 98 Goldstone Villas, BN3 3RU
Website: smashpixel.online